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1. Talk to your readers. Use words that people know and understand. Write like you talk and let your personality and experience shine through.

2. Find specific active verbs to highlight your copy. This will make your article exciting.

3. Your readers don’t care how many degrees you earned or how many books you have written. All they are interested in is how you can help them solve their problems. Include a strong benefit in your article title and add benefits to your “About the Author” section.

4. Connect with your readers’ emotions. We all want to feel smarter, richer, happier and thinner so use these emotions to associate with your reader.

5. Keep sentences and paragraphs short. When your readers see articles with long sentences, and even longer paragraphs or no sub-headings, they will automatically skip that article. Why? Because it takes too much time and effort to read that article.

6. Front-load your point. Tease your readers with bits of information that they want to know so they’ll stick around to the end. Make things simpler and your writing problems will disappear. This is why every newspaper in the world is written so a sixth grader can understand.